Choojiie - Bringing back 1926
Choojiie is a unique clothing brand specialising in sweatshirts and t-shirts featuring official prints from UK newspapers dated back to the year 1926.
With a remarkable collection of 365 sweatshirts and t-shirts, each showcasing a distinct print from each day of the year, Choojiie offers a diverse and historically rich range of designs. Choojiie blends vintage charm with modern fashion, allowing you to wear a piece of history every day.
BRAND NAME
The name ‘Choojiie’ is a blend of the words “choosy” and “boujee.” It reflects the idea that you can be selective and pick the design that resonates with you, whilst also embracing a luxurious lifestyle with a humble character. “Boujee,” often used as slang, captures this balance of sophistication and classical style.
Model: Harvey sporting the 1st January 1926 - Motor Owner
OUR MISSION
Choojiie’s mission is to bridge the gap between the past and present
by transforming historical moments into everyday fashion. We aim to inspire a sense of nostalgia and curiosity through our unique clothing line, featuring authentic newspaper prints from 1926. Each piece in our collection represents
a specific day of that year, allowing customers to choose a day that holds personal significance, such as a birthday or anniversary, and stand out with one of our 365 unique designs. Choojiie empowers individuals to express themselves through truly one-of-a-kind fashion.
